Verellen

Verellen

Client:

Verellen

Branding, Web, Print


Description:

Verellen is a Seattle based boutique shop that creates new guitar amplifiers based on the peak analog amplifier technology of the 1950s. For the creation of the Verellen mark I chose the Rockwell typeface, which is strong and contemporary, but provides a feeling a tradition and strength. I modified the letterforms for further cohesion and the twin ā€œLā€™sā€ to indicate the form of a resistor, a common component on amplifier schematics.
In addition to the mark appearing on amplifiers, print and merchandise it would transfer well to web, for a rebranded, responsive website.